Get a higher rank in search engines! Do you want to get it?
Are you seeking for some ways to use your social accounts to enhance your SEO?
Social media has a great effect on your search results, and a very strong social presence can boost your search rankings.
With this article, you’ll be well-equipped five ways to use social media to enhance your search rankings.
Tip 1: Create Links With Your Social Channels
We can see that Google put a high value on link building in their search rankings, whatever quality of links that you were building. Figuring out this point, people started to use fake or even low-quality links to their site for the purpose of manipulating rankings. Consequently, Google put another step by focusing on higher-quality links.
It can be said that Links on social media actually are considered higher-quality links because of a high web authority from the get-go of the social sites. Although your Facebook page is new, it’s probably to rank highly (or even exceed your website) due to the overall high authority of Facebook.
It is so obvious! Thus, remember that you should contain a working link to your website both in your content and in every social profile that you have. For the target of increasing traffic to your site, it’s also highly appreciated for link building.
With the aspect link building within content, some post content such as new products or blog posts to your social profiles can take a great deal of advantages for sharing. In detail, you can link a YouTube video appropriate to each blog post and embed it in the post, and then you can capitalize on the high web authority in order to send traffic to your site and enhance search rankings.
Tip 2: Build up Your Follower Base
A lot of high-quality followers can have pages to get a better rank in searches. So, what about high-quality followers? It means that high-quality followers are real followers on your social channels, and many of them engage or interact with you in some form.
This interaction might be mentioned here such as retweeting your content, sending you a tweet repining pins, placing reviews on Google+ or engaging with your posts on Facebook.
Social signals are a very real element when saying about SEO. Search engines is based on social signals to find out how often you’re posting to your social media accounts, how many people have the interaction with you and whether there are social-sharing elements available to visitors to your site or not.
It has no point for the attempt to use fake likes on Facebook to outsmart the algorithms. Frankly saying, low-quality followers are really not good for you. You are not only suffer the negative effect from Facebook for fake likes but also the punishment with lower rankings or even too worse of Google search engines.
So, make sure you’re continuously obtaining a firm foundation of followers having an interaction with you and your content, and attract them to share, engage and interact with you.
Tip 3: Create Your Content Searchable and Sharable
We can see that Pinterest is a great illustration of a social platform that encourages your content both searchable and sharable. Pinterest allows for sharing to a great extent. Pinterest users can post pins that they like to their boards, and share them with other users.
Many social accounts provide you the choice of keeping your content private, or relatively so. With YouTube, you can have unlisted videos, and only people linking to the videos can watch them. Pinterest lets secret boards, and you have the option to get a private profile with Twitter.
With your business, you can choose all of your social accounts to be public, and allow all of your content can be searchable.
For instance, with your Facebook profile, you have the choice to let your posts searchable in search engines. You can do this by going to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.
The more people seeing your posts, the more they might share it. Encouraging sharing (comprising through methods such as Facebook contests) is a great way to increase your search rankings.
Tip 4: Apply Keywords in Your Posts
Keywords are really crucial for your website, blog and even paid ad campaigns. So, there is no surprise that keywords are also very efficient for your social content.
With Pinterest, using keywords in your pins or boards is a great way to rank higher in search engines. Comparably, it can bring in traffic not only to your channel, but also to your website and blog when doing keyword research for YouTube videos if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.
This comes back to make sure that your content is searchable. By this way, when users search for those keywords, your content will surely pop up.
Tip 5: Make Local Listings
Ensure that your business has a local listing on Google+ and you add your address and other pertinent information. This lets customers review your company directly on Google. Furthermore, Google recommends businesses having the highest reviews first.
Comparably, make certain that you have a list of locations or a map for your business on your Facebook page. It is both helpful for social media and makes it easier for customers to find you and check in. So, it is very useful for local SEO.
As a marketing tool, social media is highly appreciated in its own right, but it can bring even more value when you can leverage it to increase SEO.
We see some changes of SEO algorithms make it more challenging to keep up with best practices. Obviously, social media can make a big effect on your search rankings.
So, what do you think? Have you ever tried any of these strategies to increase SEO? Do you know what practices have supported you to boost your rankings in search engines? Please share your thoughts, experiences, and knowledge in the comments below!