Seven years of panels, parties and best practice tips, before VidCon has everything pretty well summed up. You should do what you love, king is content, look for your passion, then let the creator have freedom in brand deals, be active across multiple platforms, reply to comments, take great thumbnails, . . . you take the picture. At VidCon, there is something for every level and type of creator. I hope this list of the top tips from VidCon 2016 has a few gems you have not heard before, or you can talk to Hank Green about speaking at next year’s convention.
For Online Video Success By 17 Killer Tips: VidCon 2016
#1 Consider metrics other than increase. You have to know your goals and work towards them because sometimes it is not all about increasing an audience or getting views or engagements.
#2 Dig past the top layer of creators when finding partners for collaboration opportunities or your brand. The most interesting things online are not happening at the top, they are happening with the creators who are forced to innovate and think outside the box to survive.
#3 Top YouTuber Swoozie suggests you can ask yourself 3 questions when you design and it will help you both make better content and maintain great relationships with fans.
- Am I authentic to myself?
- Do I serve fans?
- Do I prepare myself for the next big trend?
#4 Everyone needs a mentor. If you do not have one, let get one. It is probably time for you to step up and help an up and comer find their way if you do not need one anymore
#5 Brands – the biggest creators do not simply connect with them. With creators who actually resonate with your brand, you should find and connect and then the results should have a deeper and more meaningful impact on your audience.
#6 Mike Tompkins, a YouTuber, said that “enable creators to make cool stuff”. That is all they want to do. Whether you are a creator with a unique perspective to share on a collaboration or a brand who can help with funding, when you can help them in the process, they return the favor with content that is more passionate and engaging, ultimately helping you or your brand reach your goals.
#7 The laws around endorsement on Snapchat should be understood. You have to follow FTC guidelines because Snaps can vanish. In the medium, any paid advertisements should be disclosed, they are being created in. Declare it in video if it is video, declare it in text if it is text. To use a different platform for your promotion if you look for that too tricky or hard to follow.
#8 The entire life of a video on YouTube can be dictated by early views. It is critical to spread the word about your latest projectIn the first 24-48 hours. Know which outlets you are going to tap for this exposure before you go live.
#9 The quality of content and watch-time places more emphasis, more time on how you can perfect your craft and connect with your audience and spend less time worrying about tricks or tips to game your way to the top.
#10 Do not get much stuck on the analytics, instead of you can learn by making and doing.
#11 You should work, care about work of creators and are truly engaged with the audience of creators who are easy to work with.
#12 Your audience connect with will determine more of your increase than anything else, so you have to focus on serving the 20 percent of them. They are super fan.
#13 To have the most success, you can follow the two commandments of remarketing. It also apply to anyone trying to build a relationship with a creator or fan:
- Thou shall not be annoying.
- Thou shall not be creepy.
#14 You must be willing to take risks when realize your first video is terrible and likely many more. It is a process and a sacrifice.
#15 You can do anything when great people surround yourself. Your group should have the right people.
#16 Your audience are your boss, so be willing to change and adapt for them.
#17 According to Devin Graham said that “If your video fails, it’s not the end of the world, just the end of the week.”
It is so good if you have heard about these tips before, you will be a regular visitor to our tips or attend VidCon. Both of them can make you a pretty awesome individual. Even when 1 of these tips sits with you and helps you become a better designer or brand, our mission is completed here. In 2017, we will see you back at VidCon, or maybe we will see together because VidCon travels to Melbourne or Amsterdam as well!