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5 New Facebook Live Video Features Recommended for Marketers

Let’s see, are you really interested in live video?

Also, do you want to learn more about Facebook Live?

As you know that Facebook Live has expanded its features, and providing you with new Facebook marketing opportunities as a result.

Well, you’ll what Facebook marketers should know about the latest Facebook Live video features in this article.

Learn about five new Facebook live video features having great supports for social media marketers.

1 –  Need to Post Live Video to Your Profile, Groups, Pages, and Event Pages

First of all, it is the new features with Facebook Live video relating to where you can broadcast. In case of starters, it is essential that everyone should be able to broadcast live video to a personal profile, in detail which is visible based on the settings that you have a choice (friends, public, etc.).

5 New Facebook Live Video Features Recommended for Marketers1

Secondly, it requires that you should broadcast live video to your Facebook pages, and this will have public visibility automatically. Remember that you have to navigate to your Facebook page within the key Facebook app as well as tap on the Publish button.5 New Facebook Live Video Features Recommended for Marketers2

And there, it’ll allow you to see the option to post live video as your page in case that it’s available to you.5 New Facebook Live Video Features Recommended for Marketers3

Thirdly, you should be able to broadcast live video to most of the Facebook groups that you belong to, remember this. So, anyone who can see posts within that group will see it, too. It is obvious that the visibility of your live video in groups has a base on the privacy settings of the group itself.

It also refers to the rules of each group as to whether it permits live video posts or not. To get you know more, the group that is mentioned in the below example does not.5 New Facebook Live Video Features Recommended for Marketers4

Lastly, notice that you should be able to broadcast live video to most event pages in case if you’ve been invited to the event as well as have responded as interested or going, too, which has the visibility to anyone who can see the event. For this visibility, it is decided by the event was created as public or private.5 New Facebook Live Video Features Recommended for Marketers5

About Considerations for Group and Event Admins

For Facebook group and event admins, they want to create live events served for their group members and event subscribers as well, so, live video is going to be a wonerful tactic for using. Especially, this will be beneficial for both private mastermind and membership groups wanting to go the extra mile with special guests, private Q&A sessions, and other value-add bonuses, too.

However, as far as moderation goes, we see that there are no controls in order to limit who can post live video to Facebook group as well as event pages. Members who can post a status update to your group or event page, so it is clear that they can post live video, also. Christian Karasiewicz, a CEO of Social Chefs and Facebook group admin, noticed that “As the key principle, it asks you to build a group manageable, but also an engaged one. For kind of like Cheers, it is where everyone certainly knows your name.”

If you have failed to do this, about moderating the live video content that is posted to your groups and events, you’ll see that it could be a tricky issue. Also, it’s much simpler for you to do by scanning a text post or clicking through to a link, and then in this way, you can know that the content is made questionable or self-promotional. It is a totally different matter for watching a lengthy live video, or one that’s currently being streamed. Thus, this has compelled some admins to execute a no live video rule, delete live video posts as soon as seeing their appearance.

In fact, there are just general settings that before going live in a group, they would permit all posts to require moderation. While there are really no current settings for admins to stop people specifically from posting live video.kh-facebook-live-group-settings

About general moderation settings for events, they will usually look like this.kh-facebook-live-event-settings

2 –  Then, Go Live

In general, there aren’t a lot of new features for going live yet, but for filters and the ability to draw on your screen, they are on the way. Just have a look at the screenshots as the below one from Facebook’s live video media assets for your reference about them.5 New Facebook Live Video Features Recommended for Marketers6

Thus, until then, you can see that your experience will look like, even more like this. As being ready to go live to any of the mentioned areas as above, by entering your status update and tapping the live video icon, this allows you to get a start. And then, you enter a description for your live video, simply.5 New Facebook Live Video Features Recommended for Marketers7

When tapping the go live button, this’ll let you to look at a simple countdown timer for getting you prepared to be live. Throughout your broadcast, you can tap on the icon that is at the top right to switch from your front-facing to rear-facing camera.5 New Facebook Live Video Features Recommended for Marketers10

Remember to look at the top left to know that how long you have been broadcasting along with your current number of live viewers once you go live. Besides, you’ll see both comments and reactions from your viewers at the bottom. After finishing with your broadcast, it needs to tap the Finish button to end.

Well, at that point, it offers you an option for saving the video to your camera roll and uploading an HD version of your video to your personal profile, group, page or event page.

3 – It Is Necessary to Get Additional Live Video Insights as a Page Owner

You’ll get immediate insights into how many people watched your live video after ending a live video session on your Facebook page. This also helps to upload HD video as well as save the video to your camera roll for sharing on other networks.5 New Facebook Live Video Features Recommended for Marketers9

As you know that, you can’t boost live video while it’s broadcasting on your page, but once the broadcast has ended, you’ll have the option to boost the post, as any other post.5 New Facebook Live Video Features Recommended for Marketers10

Additionally, with the most recent posts section, it allows you to go to your Insights to see analytics for your video.5 New Facebook Live Video Features Recommended for Marketers11

Analytics for the live video broadcast will be included in these insights.5 New Facebook Live Video Features Recommended for Marketers12

After the broadcast has ended, you’ll also get analytics for the post itself.5 New Facebook Live Video Features Recommended for Marketers13

Your Facebook page could get a notable boost in engagement within taking advantage of this feature while Facebook is eagerly promoting it based on Facebook’s push for live video.5 New Facebook Live Video Features Recommended for Marketers14

Then, people will have the option to subscribe to follow your future live videos after your video has gone live.5 New Facebook Live Video Features Recommended for Marketers15

4 – Have an Engagement with Live Video Using Comments and Reactions

As another new feature with Facebook live video, it has to do with how live video viewers can have an engagement throughout a broadcast. As before, we see that viewers could only comment. But now, they can both comment and send reactions, floating across the video screen as hearts on Periscope and props on Blab.5 New Facebook Live Video Features Recommended for Marketers16

By sliding the comment bar to the left, this allows viewers to add a comment in the comment box or send a reaction 5 New Facebook Live Video Features Recommended for Marketers17

5 – Bring a Choice to Discover Live Video in New Ways

Let’s see, besides subscribing to your favorite live video broadcasters, Facebook, as a great social platform, has a plan to make live video discovery simpler in many ways. Firstly, using the Live Map feature, desktop users can find live video broadcasters. Still, what you find won’t always be safe for work, so please notice that!5 New Facebook Live Video Features Recommended for Marketers18

Also, Facebook will update several areas in order to highlight live video.  There will be live video markers in search and trending topics in the Facebook app as well, as they are shown in this screenshot from Facebook’s live video media assets, for instance.

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In the Facebook app, it is clear that live video will also be at the top of the results for video searching, as displayed in this screenshot from Facebook’s live video media assets. As you can see, the Messenger icon will be swapped out for a Videos icon, also.5 New Facebook Live Video Features Recommended for Marketers20

As you know, Facebook is going to invest remarkably in live video in the near future. Thus, it will probably that you should be, too!

Conclusion

We see that Facebook Live really has the potential for taking over all of the other live video broadcast apps on the market.

For the screenshots throughout this article, they are from the iPhone Facebook app, though some Android users may have access to these features, also.

How do you think? Do you want to incorporate live video into your marketing plan? Well, be sure to let us know in the below comment section!

 

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