5 Web Marketing Basics to Boost Your Business

Internet marketing is what you need to begin increasing your sales figures. Given that more & more businesses by the day are flocking to the Internet to broaden their clients base, it is all the more important that anybody who is planning on having any type of business on the Internet to plan a well thought-out Internet marketing campaign.

If you are just getting begun, this may seem a bit overwhelming. Finally, when it comes to marketing on the web, there’re a lot of different choices you are able to make on how to run your campaign. We have listed some of the more effective ways for internet marketing below, but we have to stress that not each business is the same. You need to monitor & keep track of how well the campaign’s doing & adjust accordingly. Using a tool like Google Analytics & GetClicky will assit you keep track of a number of different things that will assist you determine the success of your internet marketing campaign.


Tip 1. Video Marketing

The best way to make your business a real boost is to begin up a video marketing campaign. Think about it: when you see the face of somebody behind an online business, you instantly feel more connected to the brand & the product. You feel as if they are more trustworthy. Plus, if you actually can see the product or the service in action, you feel more ensured in your selection for buying that service or product than if you were to look at a flat image on the screen.

Time & time again video marketing has shown that it will assist you boost your conversion rates. But even if you are not selling anything on your site, having videos will assist build trust with your visitors & regular followers. People tend to prefer watching a video over reading text, so you are able to get your message out faster & reach a broader audience.

Tip 2. Blogging

When people begin up a blog, they see themselves as a professional when it comes to whatever niche they’re blogging about. But it is not only you who sees you as a professional. Other people who visit your blog is going to come to see you as an expert in your niche topic as well. People trust experts, so if you make suggestions that they view, check out or even purchase an item that you recommend, they’ll be more likely to do so.

Blogs are a great way to direct people to other websites related to your business, such as the company site & to your social media sites, like Facebook & Twitter. Just ensure that you update your blog regularly with fresh content (there should be a new post at least 3-5 days per week). If you begin to run a bit dry on content, ask somebody to guest blog on your website & you can guest blog on theirs. There is a mutual benefit in this. The host will get fresh content, & the guest blogger will receive a backlink from the host, thus providing them an SEO boost.

Tip 3. Social Medial Marketing

Have an online business? Then you need to have a Twitter & a FB account for social media marketing. You are able to also consider opening up accounts on websites like Google Plus & LinkedIn too. Search engines are putting more & more emphasis on how popular links that’re shared through social media outlets when it comes to SEO. It has become a form of “link building”, which will definitely boost your site’s ranking in search engines.

But here is the tricky part: how do you get people to share links that you post that’re related to your business? The challenge that most businesses face is learning how to create content that is of value & therefore worthy of being shared. Twitter & FB are very different social media platforms too, each requiring a different technique. Try to entice the viewer with a great offer (50% off!), put in a call to action (Only until midnight EST!) & then include a link (for Twitter, there’re tools that will provide you a “tiny URL” so that you take up less character space).

Tip 4. Pay Per Click (PPC)

PPC has been around longer than most of these other marketing strategies. It is still incredibly relevant in that it assists create awareness about your company, service or product, & it does produce high quality & targeted leads.

When you begin with a PPC campaign, you want to keep your target customer in mind. What do they like? What is their age demographic? Use jargon & images that you think would appeal to your target market.

PPC is also highly valuable in that it will assist you determine which keywords bring in the most traffic to your website. Being Not sure which keywords are worth using? Don’t take a guess at it. Use tools like the Google Keyword tool to assist figure it out. And as always, monitor, monitor! Keep track of how successful / unsuccessful your campaign is. Be prepared to change it up from time to time.

Tip 5. Mobile Marketing


Almost everybody has a smartphone these days. If you want to stay relevant & on top of the Internet marketing trend, then you must appeal to mobile marketing as well. This means using QR codes, social media, & SMS or text messaging marketing. Get peoples’ phone numbers & send them deals to their phone in the form of a text message directly!

Create an app for your business that is able to make shopping online with you and breeze. Release video & audio content online so that those who are on a smartphone can put on their headphones & watch & listen easily while they are on the go. Mobile is the way of the future, so if you want to make it big with Internet marketing, begin exploring your mobile marketing options too.

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