The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video
What the consumers will do if see video ads-whether local business can take full advantage of this effective marketing tool. That is a look of Columnist Wesley Young about the latest research of the Local Search Association
Not long ago, mobile was not only growing strongly, but also change the marketing landscape. It is a past, what is the thing in present? To revolutionize the marketplace that is a good chance of video.
Internet traffic access to video at 64 percent of them, to predict the future, this 64 percent figure will grow up to 80 percent of all trafic by 2019, Cisco’s 2014 Visual Networking Index said
Video is widespread on advertising and marketing, as well, with Marketer estimating that in 2015, people will invest $7.77 billion in online video advertising.
In the more four years, the popularity of video advertising is expected to double increase, to $14.38 billion, with growing at an average rate of 65 percent each year for mobile, even 11.5 percent per year for the much-maligned desktop.
The Local Search Association (LSA) just publish a white paper titled Online Video’s Next Frontier-Local, and our research shows that the using online video in marketing of the SMBs has double in the last year. It is to demonstrate that this growth extend across all sizes of advertiser.
The rate using video last year just spent on seven percent annual marketing budgets or less than $10,000 by small businesses, but this year it is up to 12 percent, an increase of 71 percent
Effectiveness Of Video
One video contains message as equal as a thousand, Forrester estimates that 1,8 million words of text in the message communicated just equates to one minute of video. And that the reason for such rapid growth in video advertising.
That much information crammed into one message, but consumer remember videos so video has advantage of volume. The Online Pubilishers Association say that the number of users recall watching a video ads in the past mont hold 80 percent, 46 percent taking some follow-up action, for instance visiting the advertiser’s website or looking for more information.
The similar numbers has lodged by LSA’s White Paper. 2.000 consumers has consulted by LSA and the result that there are 44 percent of buyer viewed an online video while searching for local products and service. There are 53 percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store, 71 percent of viewers ended up making a purchase.
This dislay figure is to demonstrate the high satisfaction rates of SMBs with online video. As well as 70 percent of local business were contented with the performance of LSA’s White Paper online video marketing. It is a meaning that is a field marketers can increase their renown with clients
Ease Of Use
There are still have some impediments as using video, especially for small businesses. In the report of obstacle that lack of budget is at 47 percent, 45 percent is lack in-house expertise to create attractive content, has shown by LSA’s White paper
However, technology will help to simplify video production to overcome difficulties more accessible. “The price of online video production is decreasing intensely due to the technology required to shoot, edit and allocate online video” said by Jon Barocas, CEO of bieMEDIA, a providier of online video marketing content
Perhaps Dollar Shave Club’s promotion created a very impressing effect example of low-cost video. Just $4,500 for a video, which made 12,000 orders within 48 hours. That was belong to three years before; today, the video has almost 20 billion views
It may be an anomaly to create a compelling video without a six-figure budge. The following several ways local business can produce video simple and inexpensive
Using video formats simply. Videos don’t just include actors and special effects.
- Animation is a format of very popular and can be kept a simple. Below is an example of a video using stick figures.
- Photo montages is to create flow without movement, wwith parallax technology will creates motion from still photos. The video below was made using only still photos.
- Keep videos short. This year, a study of Microsoft announced that
- Keep videos short. A study released this year from Microsoft revealed that people’ attention spans is shorter than goldfish: eight seconds. Yet having it’s suprising a video can be communicated how much information just in a short time. Check out this six-second Vine video from Lowes
- Cut the script. Since video communicates so much on its own visually, sometimes, even you don’t need a script for it. Check out this video from Brazilian restaurant and bar 512 Espaco Cultural.
Bundle services. Including video with other bundled services such as landing pages, websites, and enhanced listings can help keep costs down.
8 Tips On Using Video To Improve SEO
If you do not know how to find video, the best video is only useless. The following some tips instructing how to use video to improve SEO and get your website and your video found.
Keyword labels: it will help provide more information to search engines in order to help identify your videos as relevant to search results, just as you would label pictures and graphics. Including keywords used for text SEO in fields used to describe your video (in titles, file names, descriptions and tags) ensures that the relevance of your video to search results is clear to search engines.
Video integration. It is the most important that the SEO ranking factors are affected by the presence of video: Content. Video is display for quality content, and as part of a media mix on a site, which helps send signals to search engines that your page or site contains rich media relevant to search requests. It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So having video on your site will enhance page rank.
Video transcript: To suit search requests, besides, adds more supports, needs a transcript of the audio portion of your video improves its findability
Social signals. If more people can be found your video, moredriving traffic to your site increase. It is to demonstrate that is a positive signal to search engines of value of your content
Video sitemap. it is a separate process, While information on your video sitemap might duplicate some of the keyword labels used to identify the video,. Video sitemaps are an extension to the general sitemap of your Web property. Metadata that may be customized include rating, duration,age appropriateness, view count, whether the video may be embedded and other useful information.
Host your video on YouTube: Youtobe is the second-largest search engine in some of search queries and it is owned by google. Videos either come tied with big-name brands or tied to publisher sites like YouTube, AllRecipes or ThisOldHouse.For small local businesses, exposure on YouTube that triggers secondary actions is likely your better bet. You also don’t risk bogging down your site with slow load times. So, for SEO, your video tied with you tobe that brings hight consequences.
Optimize videos for load time: If load time is slow, what it will affect. Google considers page performance in its algorithm. And load time will affect user experience, it also means not bring positive effect to SEO. User will not want to use slow sites- according to Radware,57 percent of moblie users stop utilizing the web after three seconds of waiting. Check out this tip from Digital Inspiration on how to
Backlink from your YouTube video: Because of sharing and linking to your YouTube video won’t count as links to your website, whic means you can create two backlinks from YouTube. Create a YouTube channel and insert your Web page into your channel profile. Also insert your link in the video description.use an embedded video thumbnail that does not load the video player until the play button is hit.
What is a successful marketing strategy?, You must make the most of video for SEO purpose. Because consumer like video, video is easy to use anf remember. Moreover, it will continue to grow incessantly. That is a sucessful marketing strategy
To increase importance of your site’s SEO and marketing power is to use video because of becoming more its affordable and accessible for local businesses.