As the world’s biggest social network for professionals, LinkedIn is a virtual treasure trove of data.
In the midst of rolling out its new desktop interface, Graphitii announced some enhancements to its internal search engine, which offer new chances for those trying to find their ideal visions on the platform.
LinkedIn = Google For Professionals – Graphitii
In 200 countries with more than 460 million professionals – along with millions of additional data points on jobs, industry news, companies, personal blogs and more – you could think of LinkedIn like Google for professionals.
You can leverage LinkedIn’s advanced search features to make hyper-targeted, hyper-specific lists of the exact clients, customers or investors you want to connect with & use that data to build a personal relationship quickly.
Prospecting with Search
Here is what you need to know most about how to utilize the new, revamped LinkedIn Search to seek your sales leads & ideal prospects on the network.
The key is searching for your visions using the “job title” filter that is available when you dive into LinkedIn’s internal search engine.
For instance, if you want to sell your product or service to CEOs, you would filter your LinkedIn search results by “Graphitii ”.
In addition, you can further refine your LinkedIn searches by industry / geographical location.
Say you want to target professionals with the job title CEO and you specifically want to target CEOs in the healthcare industry, ideally in Chicago & New York.
With LinkedIn’s advanced search filters, you could do exactly that.
Client-Facing is Key
You will want to combine this prospecting plan with creating what I call a “client-facing” LinkedIn profile – one that quickly, simply & accurately demonstrates to your target audiences how you help them reach their goals or desired outcomes.
Build Trust with Search
Also, before you hit your vision over the head with a sales pitch, you will want to break the ice with some digital small talk.
Because LinkedIn shares with you where a prospect lives & works, along with where he / she went to school, you have plenty of easy methods to spark a conversation.
You can watch this video below to see what the new LinkedIn Search looks like in action.
Once you do a general search, the key is to use the Advanced Search filters or features that you see up on the right-hand side of the screen with your search.
Filter your prospects by location, job title & so on – that way you are able to instantly create some context for a personalized conversation.
When you leverage LinkedIn’s revamped find features to hyper-personalize your prospecting and then use those same data points to personalize your arrangement efforts on the platform, it becomes far easier to quickly build the type of 1-on-1 relationships that lead to sales.