Guess! It is the year of Mobile! Again!
Now it is the year of mobile recruiting, mobile payments, mobile advertising. The first hand-held mobile was sold 31 years ago for $3k; it was 14 inches long. As our cell phones have shrunk in size & price, they have grown in value.
I’m 100x more joined to my smartphone than I was 2 years ago—4 years ago, I had just bought in my first smartphone. Instead of being a handy tag-along to communicate, it’s now my #1 resource for the whole thing from social media, to shopping, Pokémon Go, finding an apartment and diagnosing any mystery illnesses.
In search, SERPs have been progressing efforts to incorporate mobile-friendly advertisements. Mobile search taking is expected to increase by 63% over the next three years (Tweet This)! The Google changes this year combine the loss of right-side advertisements on desktop (making each SERP look like the mobile SERP), the introduction of huge Expanded Text Advertisements on every device & the return of device-level bid adjustments. At WordStream, we are constantly reminding customers to run mobile tests & make sure their websites are mobile friendly—at the very least, their PPC landing pages are.
Mobile grown more than half of the whole paid search clicks this past Thanksgiving & Black Friday. Mobile conversion rates are constantly improving. With a more useful screen, different advertisement formats, voice search and other variables at play, it is much easier to fail on mobile. If you are concerned about how you measure up, new elements in our AdWords Performance Grader create it an even more valuable as a source of free competitive smart, especially for small & medium-sized businesses.
If you are still not buying into the best of mobile, we have an infographic from Invesp full of mobile advertising stats & trends to prove it! Do not underestimate the power of your beloved iPhone & prepare yourself for even more advertisements targeted to your 6.5’’ screen. (be sure to check out our list of mobile marketing tools .)