Social Media Marketing By the Numbers
Donny Deutsch, the former adman & talk show host, once recounted a story about a Mitsubishi Super Bowl advertisement that was tagged with the URL seewhathappens.com.
The advertisement got 600,000 clicks, Donny Deutsch said, which prompted the carmaker to ask, “Is that good?” Donny Deutsch answered: “We told the client it was great, so it was great!”
The Mitsubishi plan ran almost 8 years ago. Has something changed? Well, as the infographic below shows, there’re a lot more metrics, but are they good? The way to tell is to look at what the top responses are across the prevailing social media platforms — Twitter, FB & YouTube. In many reasons, the numbers are intoxicating. Coca-Cola really got 86.5 million impressions for a Promoted Trend on Twitter? 12 million people really tuned in to see a man put an iPad into a blender? The numbers tell part of the story, but as they say, you cannot argue with the numbers.You can only take matter with how “great” they are. ==>> Social Autobots 100.000 Leads On FaceBook & Instagram