Many people who have had a try of Facebook ads have tended to say that it’s hit or miss. In my opinion, Facebook ads is a very strong sales channel with a targeted, high engagement rate among the proper demographics, if done correctly. In more plain words, it’s a social media allowing you to optimally customize the people whom you wish to sell to.
Which is already known as a foundation for something prospective and prepared for success.
Nevertheless, a great number of people often fail at the stage of the overall planning and execution as trying to make money with Facebook ads. Let’s see it might that you have a great product, but you will fail if your execution lacks the much needed punch and catchiness.
Thus, the questions raised here is how you can get covered and tactically prepared if you are set out on a journey to obtain money from Facebook ads.
Remember that your page have to look great
You should make a page for your business before you even consider doing anything Facebook ads-related. If you’re seeking advertisement, chances are you already have one. In this case, you should make sure that your Facebook page is definitely amazing. When seeing your promoted post (or link, or picture), the first thing that people will do is to check out your Facebook page.
Now, guess what happens if it’s not engaging enough? Well, that’s right! It is so clear that you lose leads and customers, possibly.
There are some important things to look out for including a visual, clear in message profile picture and cover photo; a good number of Facebook likes; possible use of Facebook apps; and quality posts.
Have a choice of your approach
One of the beauties of Facebook ads is they can offer you different ways supporting you to get the ability for trying in earning money with the system. By visiting the social media’s Ads Creator page here, it permits you to see for yourself how many options are there.
Most often people now choose to either promote a single post or boost the social presence of their entire page. There isn’t such thing as selecting a “correct” way here and this is the second moment of people who usually fail with Facebook ads.
Well, what’s correct means what will work best for you. If you have crafted a ready-to-go-viral post or something that is actually educational and insightful, then, you bet it’s a very good idea to use Facebook ads for promoting it. Having an app, of course, you will spend some money on advertisement in pursuit of getting more people download the app.
You should choose carefully according to your current social media status, your product (it is of course) and the nature of your promotion campaign and desired results as well. Now, what do you want? Are you looking for clicks or likes? Do you have a thirst to achieve higher post engagement?
It’s useful that you can lay down your target and spend your budget in line with it to accomplish maximum profitability.
Do your research and pick the audience with your carefulness
When it comes to Facebook ads, this is the hugest pitfall. It is a must that you should absolutely sure that the people you reach out to will really want to see the content that you’re pushing forward.
In other words, keep in your mind that your promotion should supply value to them and above all, it must be relevant to their interests. Now, we see that if I don’t care for nerdy puzzles, yet you have made up your mind I fall into your target audience just because I’m, say, 25 and like technology…why would you send me an advertisement?
With demographics, they can be deceiving. For sure, they can provide you some cues for what people might prefer to, but it is wise that you shouldn’t rely on that alone. It’d better if you can do your research and then narrow down your target audience even further. As starting out, remember to pick the most targeted people, thus it allows you to spin the campaign and then extend to the larger scale. By following this outward marketing spiral, you just might be able to earn some money when using Facebook ads.
But, there’s also an important bottom line I wish to mention that is Facebook ads is all about practicing. You should know that theory won’t quite cut it because as everything business related, you learn through execution. With my idea, it can help you get covered on these three basics. So, why? The reason is I like people experiment with Facebook as a social media really ready for advertising. If you experiment in the right way, you then can bet that there are some money made with Facebook ads.