Top Trends in Marketing Automation for 2017
Though it is not always top of mind when you have a business to run, 2016 revealed that marketing automation has made an impact on lead generation and prospect nurturing. These numbers will only continue to increase in 2017. With perpetual updates in technology, it is easy to feel left behind or just too swamped to remedy the feeling. But… rather than automation being one more concept to tackle, it simplifies and streamlines your current marketing practices, ultimately making things easier for business owners & entrepreneurs everywhere! See More Details
Staying ahead of the curve does not have to be daunting as long as you have the right network & resources at your disposal. Take these top trends for 2017 into consideration for your New Years marketing automation plan!
#1 – Precise User Behavior Tracking & Personalization
This became rather popular last year, and you could expect the data to become more sophisticated in the months ahead. Metrics like conversion rate optimization are finely tuned thanks to split testing and other behavior tracking techniques. Eery automated interaction is being carefully scrutinized because companies are seeing the value in the deep dive.
#2 – Even More Live Video
Companies are really getting creative with this feature that is been popping up all over the place. Every platform wants to give you the chance to livestream these days. All of your potential customers can quickly gain access to the exceptional content you produce & your company can achieve another level of exposure. Plus, there is a lot of information to be gleaned from livestream data captured with the help of well-constructed landing page.
#3 – An Uptick in Customer Loyalty Programs
We know that the best customer is a recurring one. How do you keep them coming back? Rewarding customers with ideal subscription packages isn’t a new tactic, but is one with a more personal approach in 2017. The use of storytelling & personal connection has become and will continue to be an incredibly powerful soluttion in both lead generation & customer retention.
#4 – Integration, Integration, Integration
Omni-channel promotions across all platforms are more crucial than ever. Integrating your company’s email plan with its social channels & landing pages pays off when it delivers a fuller picture of ROI tracking & translates to more targeted leads. Think of each social channel as third party validation or the new word-of-mouth, since your Facebook page displays your company’s star rating front & center.
#5 – Responsive Design & User Experience
These days we use our phones for only about everything. The need for a mobile-friendly site is not going anywhere. For this year, making your site readable & easy to navigate on a phone is still a priority. Running with the idea is vital to your online success that Google has launched a new mobile-first index. Over half of your site visitors are using a phone to browse through your company’s pages. Designing for mobile helps you organize and streamline your company’s message. In our current climate, mobile-friendly = people-friendly.
Some other trends on the rise include interactive content, virtual, site chatbots, and augmented reality as well as instant communication tools. There is no need to be left in the dust. Trusted by over 20,000 business owners, entrepreneurs & bloggers, Sendlane can help keep your company up to date on the marketing trends that matter. You know, the ones that keep revenue increasing & your brand thriving. Experience the most complete email marketing suite with superior user experience & next-level customer service to boot. Get started for free / learn more about Sendlane’s email marketing, landing page & marketing automation services.